VF Outdoor

When VF Outdoors, the parent brand for several outdoor retail giants such as The North Face and JanSport, moved into a new headquarters in the San Francisco Bay Area, I helped to develop the environmental branding package for the spaces each of these brands was moving into. With access to a huge database of historical images and archival gear, I was able to design a large-scale company timeline and create supergraphics and other brand moments.

Included in the package were several physical installations. Steel-framed webs of climbing rope that I designed and helped to fabricate became gear displays. I also sourced and directed the framing of several expedition-used ice axes, including one previously owned by Sir Edmund Hilary, for a display in the executive suite. JanSport provided our team with their heritage logo which I reproduced in several vintage colorways and had printed as large posters. I then helped install a wheatpaste wall in the JanSport space.