GE Design Center

GE wanted to design a modular training center that could be implemented at locations around the globe as a way of harnessing the talent they had among their employees. As the graphic designer on the team, I worked with the architectural team to help define the uses and spaces that would be incorporated as well as created instructional signage, wayfinding, and brand messaging throughout the space. I illustrated the space using an isometric blueprint feel and worked with and directed an animator to develop a video explaining some of the ways the Design Center could be used. I also sourced and purchased the music for the video.

On the day of the photoshoot and initial walkthrough with the GE stakeholders, I helped direct the photographer as well as contributed the staging of the space.

I also designed branded items for the event and worked with a printer direction the production of those pieces. These included custom pint glasses, coasters, and bottled water.