The Leader in Me Marketing

The Leader in Me is a K–12 curriculum created by Franklin Covey. My team was tasked with creating a marketing campaign for the new fiscal year centered around the concept of Education Elevated. As art director I lead the team in brainstorming ways to illustrate the concept. We settled on the idea of building a cut-paper diorama which brought a sense of playfulness and childlike wonder to the project. I directed the team in a whiteboard session coming up with imagery that reinforced the concept and helped to illustrate other education-related ideas, feelings, or objects. We built smaller vignettes into the overall composition that would become the basis for the various pieces of print and web-based collateral required for the campaign. I also designed the branding used on the project including the logo and the topo map borders.