IdeaPaint Pop-Up at NeoCon

A collaboration between Studio O+A, IdeaPaint, and Happier Camper was introduced at NeoCon in Chicago. We were given two spaces in the Merchandise Mart to showcase these products. We transformed a Happier Camper into a mobile meeting space and branded it ThinkTank. With custom furniture and an IdeaPaint finish, the whole camper became a markable conference room. High-contrast graphics showing the boundless potential of this new concept of being able to take the office anywhere drew the attention of thousands of visitors.

In the space upstairs, I used the same brightly colored graphic style and included a wall of tear-off posters with the theme of Boundless printed on the front, and featuring illustrations of the furniture designed by Studio O+A. This became a take-home piece of design for our visitors as well as highly visible marketing.